The third edition of National Advertising Conference will hold from December 6 to 8 at the International Conference Centre Abuja, with the theme, ‘Marketing Communications: As An Enabler For National Transformation.’
To ensure it is a success, two committees have already been inaugurated. They are, Brand Nigeria committee, led by President of Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, and Gross Domestic Product (GDP) Multiplier committee, chaired by President of Media Independent Practitioners Association of Nigeria (MIPAN), Femi Adelusi.
At a media briefing to unveil this event, Director General of Advertising Regulatory Council of Nigeria (ARCON), Lekan Fadolapo, said the purpose of Brand Nigeria Committee is to analyse the country as a brand and devise a campaign aimed at enhancing its image abroad.
According to Fadolapo, “this is our industry’s endeavour to position Nigeria’s brand accurately among the committee of nations. We recognise that professionals are best suited for this task. As part of the National Advertising Conference for , we will meticulously assess all elements of our brand Nigeria and create a compelling communication strategy.”
Fadolapo explained, “in other markets and climes, advertising spend is also evaluated in terms of its positive impact on the economy. We have three key components: advertisers, agencies, and the media. Within this ecosystem, employment is generated, and money flows in and out. We aim to scrutinise these aspects and how they positively influence the economy. Our objective is to delve into the collective knowledge and all elements contributing to the advertising profession.”
Chairman of the Brand Nigeria committee, Steve Babaeko emphasised the committee’s dedication to ensuring that the advertising industry upholds high standards and practices that contribute to a more positive image for Nigeria through the promotion of key initiatives and winning powers that make Nigeria and Nigerians stand out such as the entertainment industry, the movie industry, the advertising industry, and many more.
Babaeko asserted: “The reason for the concerns and complaints about our beloved country is our awareness that we can do better, driven by our profound love for Nigeria. This is our only home, regardless of where else we may go. We believe the Brand Nigeria committee will address key challenges and factors affecting the industry.”
The Chairman, organising committee, Tunji Adeyinka, said, “in an ever evolving global landscape, the role of marketing communications in fostering national transformation has become increasingly vital. Today, we stand on the precipice of progress, and harnessing the power of strategic marketing communications is imperative for driving positive change at a national level.”